Highly capitalized strategist, influencer and innovator with 25+ years of experience including fine wine retail operations, fine wine buyer, client development, hospitality beverage management, sommelier consultant, and educator to trade and consumer audiences.

“I get to touch people’s lives with what I do, and I love it.” – Carl Casper, Chef

Senior leader working inside organizations and independently through “Ty the Wine Guy” brand.


– global fine wine buyer
– trade mission prospector with European focus
– wine broker
– sommelier consultant
– informer, educator & motivator
– surprise and delight practitioner
– fine wine retail merchandising
– merchandise mix strategies, including premium ultra-premium niche categories
– silent sales force “Merchandising Magic”
– sales tracking, category analysis, segmentation
– social media @tythewineguy
– enotainment guest enrichment
– author of Quick Reference Wine Guides
– cellar management
– special event management